Two Sisters, One Mindful Vision

Before The Diamond Lab, there were rocks and gemstones, button rings and beads scattered across the kitchen table. We spent hours looking closely at stones, taking things apart and putting them back together, threading beads, making our own pieces, sketching designs and experimenting with whatever we could get our hands on. We were fascinated by how materials worked, how light moved through them and how things so small could carry such sentimental weight and meaning.

At its core, The Diamond Lab is still about curiosity. About understanding before purchasing — but mostly about choosing pieces you truly connect with. And in many ways, it is still two sisters at a table — just with better tools.

The Diamond Lab began in the Wonder Room at Selfridges. But it wasn’t just a launch, it was a space to educate and bring lab-grown into its own light. To have real conversations, to answer questions with transparency. To sit with clients and explain how diamonds are formed, how they differ and why they belong within fine jewellery.

From Selfridges, we moved into our permanent home on New Bond Street. Along the way, we’ve hosted select pop-ups, including Bicester Village - meeting clients in different spaces while continuing to grow with our vision.

Wherever we are, we’re present. You’ll often find us in-store, greeting clients, making cups of tea, creating floral displays or resetting trays between appointments, we often gel into our landscape. We’re involved in the details because we genuinely love what we do, and because being part of those moments matters to us.