109 NEW BOND STREET
Located on the iconic New Bond Street, our flagship boutique, opened in June 2024, redefines luxury. As the first and only lab-grown diamond jeweller on Bond Street, we offer a destination where eco-luxury meets timeless design and artistic expression.
Across four inspiring floors, discover loose lab-grown diamonds, bespoke creations and handcrafted 18k gold designs. Our space also features a curated gallery of artworks for sale, showcasing renowned artists such as Tyler Shields, Harland Miller, Shepard Fairey, and emerging talents.
For those seeking something truly personal, we provide tailored consultations to craft engagement rings, wedding bands, or custom designs.
More than a jewellery store, our boutique is a house of creativity and craftsmanship, celebrating innovation, eco-luxury and artistry.
New Collection: The Wildcard
The Wildcard is about power, blending the spirit of tradition with a modern twist, and daring to be different.
Inspired by the power of choice and the thrill of unpredictability, this collection features bold, fancy-cut diamond pieces—earrings, necklaces, and rings—that make a statement. The Wildcard represents the game-changer in every sense: a symbol of confidence, risk, and standing apart. Whether you're making bold moves in life or style, these pieces are designed for those who play by their own rules.
Discover jewellery that transforms the moment. Pick your Wildcard and embrace the unexpected.
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Wild at Heart Solitaire Ring
Regular price £14,730.00 GBPRegular priceUnit price / per -
Pear Diamond Lapel Pin
Regular price £9,700.00 GBPRegular priceUnit price / per -
Round Brilliant Tennis Necklace
Regular price £12,450.00 GBPRegular priceUnit price / per -
Green Diamond Pendant
Regular price £45,000.00 GBPRegular priceUnit price / per