Located on the iconic New Bond Street, our flagship boutique, opened in June 2024, redefines luxury. As the first and only lab-grown diamond jeweller on Bond Street, we offer a destination where eco-luxury meets timeless design and artistic expression.

Across four inspiring floors, discover loose lab-grown diamonds, bespoke creations and handcrafted 18k gold designs. Our space also features a curated gallery of artworks for sale, showcasing renowned artists such as Tyler Shields, Harland Miller, Shepard Fairey, and emerging talents.

For those seeking something truly personal, we provide tailored consultations to craft engagement rings, wedding bands, or custom designs.

More than a jewellery store, our boutique is a house of creativity and craftsmanship, celebrating innovation, eco-luxury and artistry.